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H.AZEEM London B2B management team at historical tourist locations Hohenzollern Castle in Germany, Kunsthistories Museum in Austria and Het Loo Palace in the Netherlands

History is at the heart of the design of our collections, and we believe that history and culture can be a foundation of inspiration for modern design.

Hinna & Hannah have followed their passions developing beautiful keepsake collections for some of the most prestigious locations around the world.


They have expanded the business globally through developing ideas and products that sit commercially within each location.

Key to their philosophy is that heritage and cultural gifts need to be impactful, modern, commercial and profitable. 

The Management Team

Hinna Azeem Founder and Creative Director of H.AZEEM London B2B

Founder & Creative Director

Hinna Azeem


Hinna is an artist, adventurer and designer. After studying Economics at University College London, Hinna had a successful career in Investment Banking in the role as Vice President.  

At the age of 6 she was introduced to jewellery, sitting in a jeweller's watching her mother design her next elaborate piece. She travelled the world for both work and leisure until her love for accessible luxury merged into the eponymous brand she runs today, beloved around the world for its simplicity, luxury and conscious creation.

Hannah Koscian Creative Director of H.AZEEM London B2B

Business Development Director

Hannah Koscian


Hannah graduated from Leeds University with a degree in History.  She had a successful career as a Fashion Buyer for global high street brands travelling the world for inspiration and understands the importance of impactful, commercial and profitable collections.


Hannah has been the driving force in pushing H.AZEEM into new markets. Using her passion for history, creative flair and her keen eye for detail Hannah is an expert at telling clients stories through H.AZEEM products.

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