London

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Renowned for its historical culture and heritage, England draws millions of tourists to it’s shores each year from countries far and wide and the capital London is a place not to miss.

The Sites

A visit to London is incomplete without exploring the renowned palaces. To elevate their current product offering, H.AZEEM London was tasked with curating an inspiring and commercially viable collection for the retail stores.

Royal Gemstone

Amethyst has long been associated with royalty and is prominently featured in the British Crown Jewels. The most notable amethyst gemstones are set in the St. Edward's Crown, which, since its creation in 1661, has adorned the heads of every British monarch during their coronation ceremonies.

Jewellery Fit For Royalty

Inspired by the Crown Jewels, our designers curated a collection from our Signature range that emphasized classic, timeless jewellery featuring large gemstones to evoke the magnificent stones showcased in the Crown Jewels.

We have developed a great partnership with H.AZEEM London over the years, we appreciate their attention to detail and their creative approach in developing us some wonderful inspiring jewellery for many of our shops located across Scotland, including our Crown Jewel shop inside Edinburgh Castle.